INDORIDER was founded upon three basic principles: To make tough dependable surf gear - To leave the smallest footprint possible - To give back.

The idea was born in 2024, sitting on our boards in Lombok, surrounded by ocean plastic. Instead of adding to the problem, we asked: what if we turned this plastic into surfing? This gave birth to our recycled plastic fins, and subsequently our brand.

Our aim is to make equipment, boards and apparel that are as sustaianable as possible, and last as long as possible. Our landfill sites across the globe are full, fast fashion has to be a thing of the past. 

Where we can, we are sustainable. Our SURF FINS are made from 100% RECYCLED PLASTIC (mostly from plastic bottles and bottle tops collected from rivers and beaches), Our SURF WAX  is made from BEES WAX, it is 100% SUSTAINABLE and ECO FRIENDLY. Our TEE SHIRTS are made from ORGANIC COTTON with non-chemical dye. Our BOARD SHORTS are made form RECYCLED POLYESTER.

From 2026 our SURFBOARDS will be made using recycled foam blanks.

To offset our non-sustainable products, such as our LEASHES, BOARD BAGS and BOARD SOCKS, we give 5% of every sale to two ocean and river clean-up charities (Please see our Sustainability section).

We want to show that surfing can and should blend with the seas we ride.