What happens to the 5% we give to charity? Where Your Money Actually Goes.

We donate to two organizations: Surfers Against Sewage and Sungai Watch. Here's why we chose them, and what your money is doing right now.

Surfers Against Sewage: Fighting for Clean Water at Home

If you surf in the UK, you already know the problem. Raw sewage is being discharged into British coastal waters at a scale that is making the sea genuinely dangerous — and the water companies responsible have spent years prioritizing shareholder returns over the health of the people swimming and surfing in it.

Founded in Cornwall in 1990 by a group of surfers who were getting sick from the water they loved, Surfers Against Sewage has spent over three decades campaigning for cleaner seas, stronger environmental legislation, and real accountability from the industries polluting them. They organize hundreds of beach cleans every year, mobilize a nationwide volunteer network, and take the fight directly to government — because cleaning up beaches without changing the systems that dirty them is just running on a treadmill.

Although our boards are handcrafted in Indonesia and our roots are in Bali, Indorider is a UK and European brand. Our customers surf beaches from Cornwall to the Basque Country, from Scotland to Portugal — and those beaches are under real threat from pollution and sewage discharge. We think that a brand making eco surf equipment, wherever it's made, has a responsibility to stand up for the water its customers are actually surfing in. That's why Surfers Against Sewage felt like the obvious choice.

Sungai Watch: Stopping Plastic Before It Reaches the Ocean

Most people know Bali as a surf paradise. What few people talk about is what's happening to its rivers.

Indonesia is one of the world's most plastic-polluted countries, and Bali's 400-plus rivers carry millions of kilograms of waste directly toward the ocean every year. Most of it gets there. Until recently, almost nobody was trying to stop it at the source.

Sungai Watch — sungai means "river" in Bahasa Indonesian — was founded in 2020 by three siblings, Gary, Kelly and Sam Bencheghib, who grew up in Bali and watched the problem get worse year by year. Their approach is simple and effective: install floating trash barriers across rivers to intercept plastic before it reaches the sea, then collect, sort, and recycle what's caught.

In 2023 alone, they cleaned 380 rivers across Bali and Java. Their crew of over 120 has installed 268 barriers and collects, sorts and recycles up to three tons of river plastic daily. They are a certified 1% for the Planet Environmental Partner.

We support Sungai Watch because our boards and equipment are made in Bali. The island's coastlines are where our brand was born, and keeping its waterways clean isn't a nice extra — it's a responsibility that comes with being part of that place.

Why These Two?

We didn't pick these organizations because they look good on a website. We picked them because they're doing specific, measurable work on the exact problems that threaten the places surfers love — Surfers Against Sewage in the UK and Europe where our customers surf, Sungai Watch in Bali where our boards are shaped and our equipment is made. In fact, much of the recycled plastic we use for our fins comes from the very rivers they help clean. It doesn't get more joined-up than that.

 

What Your Purchase Actually Funds

To make it concrete: if you buy a set of our recycled plastic fins (£35), 5% — £1.75 — goes directly to these organizations (split 50/50). A surfboard (from £650) generates £32.50. It adds up.

Every order. Every time.

• Surfers Against Sewage: https://www.sas.org.uk
• Sungai Watch: https://sungai.watch

 

INDORIDER is a UK-based sustainable surf brand. We make handcrafted surfboards in Bali, eco surf equipment, and organic cotton apparel — and we donate 5% of every sale to ocean and river clean-up charities.